The Difference Between Long-Tail & Short-Tail Keywords, and Why They are Important
Keywords are the life-blood of search engines. In order to properly optimise your content to get more traffic and visibility in SERPs, you’ll need to
Keywords are the life-blood of search engines. In order to properly optimise your content to get more traffic and visibility in SERPs, you’ll need to
Board meetings can be a pretty intimidating environment for marketing managers. It takes us out of our comfort zone, because we’re no longer speaking to
Social media is one of the most potent weapons in a marketer’s arsenal. A staggering 3.2 billion people – equivalent to 43% of the world’s
Customer relationship management (CRM) refers to the strategies, practices and technologies that a business uses to analyse and manage customer data, helping them to improve
Reports of the death of organic search are greatly exaggerated.
YouTube is a key platform if you’re seeking to increase brand awareness and are playing the long game. The nature of the platform and the
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