Have you ever considered using influencers in your marketing strategy? It’s a fairly commonplace marketing strategy in today’s world. But how do you estimate
Influencer Marketing Blog Posts
Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote
In our new series, #UnpickingPR, we look at the changing shape of PR and how to deliver campaigns which both grab attention and sustain relevance.
The Skirting Board Shop was losing rankings and visibility for one of its most important product category pages, which was impacting revenue. To increase page
It seems that every man and his dog is hooked on this year’s Love Island, if social media is anything to go by.
The Growth of Influencer Marketing Back in 2011, the term “influencer” was nowhere near as widely used in the marketing industry as it is today.