Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote
In our new series, #UnpickingPR, we look at the changing shape of PR and how to deliver campaigns which both grab attention and sustain relevance.
The Skirting Board Shop was losing ranking and visibility for one of its most important product category page, which was impacting revenue. To increase page
It seems that every man and his dog is hooked on this year’s Love Island, if social media is anything to go by.
The Growth of Influencer Marketing Back in 2011, the term “influencer” was nowhere near as widely used in the marketing industry as it is today.