Traditional smart bidding strategies such as Target ROAS do consider seasonality, however, it is possible for a business to experience different customer behaviour, for example,
Paid Search Blog Posts
Google Marketing Live 2019 took place this week and there are some big changes coming to Paid Search. We want to make you aware of
Smart Shopping is the biggest of the automated processes that have been introduced by Google over the last 12 months. If you are wondering how
Ad copy is an important part of improving the performance of a paid search campaign. However, it can be a time-consuming process, especially if this
Without wishing to shame or terrify anyone, three in five UK online retailers started their 2018 Black Friday planning more than a month ago.
Return recently hosted a Retail Roundtable in collboration with Google to share insight on how to identify and maximise key audience signals in the run
In October, Google (sort of) confirmed that it has begun its long-awaited mobile-first initiative. A limited number of sites are now being indexed from a