The Difference Between Long-Tail & Short-Tail Keywords, and Why They are Important
Keywords are the life-blood of search engines. In order to properly optimise your content to get more traffic and visibility in SERPs, you’ll need to
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Keywords are the life-blood of search engines. In order to properly optimise your content to get more traffic and visibility in SERPs, you’ll need to
Reports of the death of organic search are greatly exaggerated.
Duplicate content is defined by Google as “blocks of content within or across domains that completely match or are similar”. And believe it or not,
Most people think web optimisation is simply A/B tests to assess two or more designs against each other, and that it’s almost a random act
There’s been a lot of chat in the past few years about SSL (Secure Sockets Layers) certificates, HTTPS and what they mean. We won’t dive
Google recently announced that it has started to roll out mobile-first indexing following an initial testing phase. The announcement signals a change in focus from
According to industrial designer Raymond Loewy, who coined the MAYA (‘most advanced, yet acceptable’) principle, the key to successful design is in balancing futurism with
In October, Google (sort of) confirmed that it has begun its long-awaited mobile-first initiative. A limited number of sites are now being indexed from a
Google has shared with its Premier Partners 25 key tips make sites mobile-friendly, reflecting the recent roll-out of its mobile-first index.
Is your website well-optimised? Got rid of all that pesky thin and duplicate content? Resolved any worrisome crawl issues? Implemented a strong site structure, with
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