CRO - Understanding User Behaviour In Seven Steps

The CRO process involves understanding your customers’ journey and their behaviour and identifying any barriers that may be stopping your audience from converting.


With detailed insights and a structured, scientific approach to Conversion Rate Optimisation, you can turn traffic into paying customers. This guide will help you to define your goals and prioritise what will produce the most effective results, whether that be sales, downloads or leads.

Topics Covered

  • How to gather the best data to inform your conversion strategy.
  • How to interpret the data to inform the most effective test ideas.
  • How to prioritise and execute effective tests on your site.

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