YouTube Introduces New Ad Extensions

Google will soon give advertisers the option of including new ad extensions on their YouTube campaigns.

Similar to the ad extensions Google provides for search ads, the upcoming extensions for YouTube campaigns will encourage viewers to perform a variety of actions beyond the standard click to a chosen landing page.

Advertisers will be able to direct users to a physical store using a location extension, encourage form fill outs with a lead generation extension, or encourage deeper navigation into their website using sitelink extensions.

Google has announced that the extensions will first be available on TrueView and non-skippable ads first, whilst availability for 6-second bumper ads will follow later in the year.

YouTube campaigns are fast becoming a viable option for a growing number of advertisers. With high available reach at a cost comparable to that of traditional display, YouTube stands out thanks to it’s more impactful medium when placed in front of a potential customer.

The one area where the YouTube ad format has lacked has been it’s relatively low click-through rate, an area that Google hopes to rectify with these newly introduced ad extensions.

Our Paid Search team will be adding the new extensions to our existing YouTube campaigns as soon as they are available. If you’d like to hear more about how YouTube could work for your business, get in touch today.

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