So you’ve produced a strong paid search advert, with effective targeting, compelling copy, and a persuasive call to action. You’ve won the click, but then…
If you use ratings, then you need to read this now.
RIP to the British Summer.
Brand bidding is a hotly contested issue in the PPC world on a number of fronts. Should you do it? Is it ethical? What the
When managing multiple Pay Per Click campaigns, Excel is often an important tool when you need to pull large amounts of data together to analyse and send
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