Ad copy is an important part of improving the performance of a paid search campaign. However, it can be a time-consuming process, especially if this
Without wishing to shame or terrify anyone, three in five UK online retailers started their 2018 Black Friday planning more than a month ago.
The paid landscape has seen some huge developments over the last year. Thanks to Return’s dedication to connecting our clients with the right audiences through
Return recently hosted a Retail Roundtable in collboration with Google to share insight on how to identify and maximise key audience signals in the run
Voice search has seen huge growth in the three years since the launch of Amazon’s Alexa intelligent personal assistant. In 2015, the proportion of searches
In October, Google (sort of) confirmed that it has begun its long-awaited mobile-first initiative. A limited number of sites are now being indexed from a
Every month, our strategy team shares a key insight about innovative changes in the digital world. This month, it’s all about Showcase Ads…
Remarketing allows marketers to create a list of people who came to their website and showed interest in a particular page, product or performed certain actions
The European Commission’s decision last week to slap a €2.4 billion (£2.1 billion) fine on Google for favouring its own shopping results over those of
Sometimes we ask ourselves, do I have the perfect AdWords campaign? Is my PPC strategy the best it can be? Chances are, it isn’t.
Receive our latest updates to help increase your return.
