YouTube Introduces New Ad Extensions
14/12/2019
Google will soon give advertisers the option of including new ad extensions on their YouTube campaigns. Similar to the ad extensions Google provides for search
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Google will soon give advertisers the option of including new ad extensions on their YouTube campaigns. Similar to the ad extensions Google provides for search
One of the common downfalls related to smart bidding is that there is a lack of control and information. This means advertisers are unaware of
Google has been busy introducing new audience targeting features throughout 2019 but Combined Audiences might be the biggest yet. At the moment most advertisers use
Last month Google announced that two new audience targeting methods will be introduced to search campaigns, Affinity Audiences & In Market Seasonal Event segments. The
Over the last couple of years, Google has made some significant changes to not only the way the Search Engine Results Pages (SERPs) appear, but
Google has now started to switch the campaigns of advertisers over to standard delivery after it’s decision to discontinue accelerated delivery. Starting on 7th October,
Traditional smart bidding strategies such as Target ROAS do consider seasonality, however, it is possible for a business to experience different customer behaviour, for example,
Google Marketing Live 2019 took place this week and there are some big changes coming to Paid Search. We want to make you aware of
Smart Shopping is the biggest of the automated processes that have been introduced by Google over the last 12 months. If you are wondering how
What does retiring average position mean & how should we prepare for this change?
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